THIEF CATS IN SUPERMARKET
VIRAL VIDEO CAMPAIGN

NESTLÉ PURINA PETCARE
PET FOOD

FELIX Crunchy & Soft is the novelty pet food by PURINA Germany. The product introduction was supported by a viral marketing campaign by VIRAL LAB and Pure Brands. This viral spot is based on the fact that cats can get quite inventive to get hold of their favorite food.

A pack of over 20 cats goes to the extreme of raiding a supermarket at night - Filmed by security cameras while they storm the aisle with the Felix food.

As full service agency for viral marketing campaigns VIRAL LAB was responsible for the conceptualization and production of the viral video, as well as for the seeding to distribute and present the spot.

Our team members worked and lead on the above projects. These projects are owned by the clients and agencies in which they were created.

cosmonaut_ipad