COKE STUDIO SEASON 2
TV & ONLINE BRANDED CONTENT
Due to the success of the first season, Coke Studio kept bridging the differences of the middle east through stories and music.
With the 10 episodes Season 2 was growing its fan base in masses. But moreover, PEPSI who has been leading the market for decades (due to their earlier arrival to the region), had to start worrying as Coca-Cola had started a new Era of communication; integrated branded content, and ended the conventional and un-engaging sponsorship branding.
Again, the show attracted top music stars and produced viral clips and music hits that where taking clubs and radios by storm.
Our team members worked and lead on the above projects. These projects are owned by the clients and agencies in which they were created.