I FLUFF YOU
VIRAL VIDEO CAMPAIGN

GENUPORT TRADE AG
F&B

For the American cult spread FLUFF, VIRAL LAB took over the concept and implementation of the viral marketing campaign on behalf of Genuport Trade AG.

Four young Fluff fans show us the product’s qualities from a somewhat different perspective – using a flat surface, some Fluff, and their younger brother.

The successful seeding of the viral spot “I Fluff You” assured that the sweet product stuck with not only the four starlets from the commercial, but also with the general public.

Our team members worked and lead on the above projects. These projects are owned by the clients and agencies in which they were created.

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