LINKEDIN & XING
MOBOTIX is a leading manufacturer of premium smart IP video systems and with its innovative camera technologies the company sets the benchmark for decentralized security solutions with maximum cyber security.
This company also managed to raise the standards in digital marketing with its effective social selling via the social business networks LinkedIn and XING.
As part of its B2B lead generation campaign for the DACH market, SPUTNIK FLOYD has been responsible for the entire process, from ideation to content re-prodcution, seeding, all the way to reporting and result analysis.
Out of an existing 3-min case film, three 30sec edits were created using different variables such as VO, graphics and text overlay to tackle the topic with various angles, With a dedicated targeting of job titles, fields of activity, industries, company size, years of experience, etc, the target group for lead generation via LinkedIn and XING was successfully addressed.
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