When you build a house, you take a decision for life. – That is why choosing the right brick is an absolutely important decision to take. VIRAL LAB joined forces with KAAPKE advertising agency to implement an entertaining viral marketing campaign, which shows why it pays off to build your own home with lime malm bricks: home life will be worry-free on many levels.
Former employees of VIRAL LAB did not only provide advisory support, but also produced the viral spot, which quickly gained attention among (prospective) home builders through target group specific distribution.
This viral marketing campaign has also been awarded with the Communicator Award 2014 in silver for Branded Content/Viral.
Our team members worked and lead on the above projects. These projects are owned by the clients and agencies in which they were created.