The fashion industry is in a constant search for new trends. Through a spring fashion viral campaign the e-commerce pioneer OTTO was able to set a huge trend for the spring/summer 2012 season: SWOPPING.

VIRAL LAB developed and implemented the viral campaign, which became an Internet sensation. The SWOPPING campaign was specifically targeted at young people, in order to position OTTO as a modern and innovative supplier of fashion and lifestyle products. Due to its funny and action-oriented nature, SWOPPING offers endless possibilities of changing clothes and inspired the online community to create plenty of similar videos.

VIRAL LAB was responsible for the planning, execution and the strategic seeding of the viral campaign and provided OTTO with guidance on Social Web implementation.

Our team members worked and lead on the above projects. These projects are owned by the clients and agencies in which they were created.