Although I am not new to the industry, joining Sputnik Floyd feels like a whole new adventure, one where innovation thrives, and creativity knows no bounds. As the new Group Account Director, my mission is to harness the collective genius of our talented team, support them to reach new heights, and deliver impactful work for our partners and clients across the ever-evolving Middle East market.
 
Stepping into this role, I come with a decade of regional marketing and communications experience. Over the years, I’ve had the privilege of working with exceptional brands, crafting compelling campaigns, and pushing creative boundaries, and now I look forward to bringing my knowledge and expertise to the agency. An agency that houses a team of passionate creatives – visionaries, strategists, designers, and storytellers. Together, we are poised to achieve greatness, and I couldn’t be more honored to be a part of this exceptional team.

Building upon the agency’s firm regional footing, I am truly excited to explore the unique opportunities available within the dynamic landscape of the Middle East, a region brimming with diverse cultures, rich heritage, and an insatiable appetite for growth. With this, I believe three interesting trends to leverage our growth off to be – the booming hospitality sector, the rise of Saudi Arabia and the region’s desire for innovation.

Carving a reputation for redefining luxury and offering unparalleled hospitality experiences, from the world’s only 7-star hotel to underwater suites, the Middle East presents a fantastic opportunity to collaborate with world-renowned hotel brands and properties looking for a creative edge. Whether it’s conceptualizing innovative marketing campaigns that elevate the guest experience, developing cutting-edge websites and mobile apps that seamlessly cater to discerning travelers, or crafting immersive digital storytelling that brings a destination to life. The hospitality landscape presents multiple opportunities to introduce a new wave of creativity to a booming sector within the region.

Now, I cannot talk of bountiful opportunity without mentioning Saudi Arabia, whom only a few years ago opened its doors to international tourists, is now well underway with Vision 2030 – a unique transformative economic and social reform blueprint that is opening Saudi Arabia up to the world. Championing this transformation are mega initiatives such as NEOM, pegged to be the city of the future and set to put the country on the world stage. Mega projects such as these are what really spark intrigue and excitement for the region, and at Sputnik Floyd, with our new partnership with Saudi Tourism Authority, we are already getting a taste of this and cannot wait to play a role in working towards the country’s ambitious vision.

At the heart of what drives my focus and enthusiasm for the path ahead, is the region’s commitment to innovation. The Middle East is rapidly embracing digital transformation, with tech-savvy business leaders and consumers at the forefront of this revolution. Given that tech is at the core of Sputnik Floyd, this presents a golden opportunity to showcase our expertise, incorporating current and emerging technologies to create cutting-edge digital solutions. From AR experiences that enhance customer interactions to data-driven personalization that caters to individual preferences, and with the region already investing in AI-focused projects and Sputnik Floyd’s focus on developing cutting-edge AI products, I foresee great potential to create new immersive digital ecosystems that transcend traditional limits.  

With the Middle East presenting endless opportunities for growth and innovation the future looks very bright for Sputnik Floyd, and with our unwavering passion for pushing boundaries and a commitment to excellence, I know we are perfectly positioned to meet the evolving needs of the region and help their creative visions become reality.