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Dubai made international news as world leaders gathered at Expo City Dubai for a UN summit, known as COP 28, to deliver a crucial action plan to combat the growing climate crisis. To help support this initiative and align with their promise of building a sustainable future, Expo City Dubai launched Expo City Farm — an organic, farm-to-table and regenerative agricultural concept.
In the run up to Expo City Dubai’s Ramadan activation, we developed an integrated campaign to communicate and drive awareness for the variety of activities taking place, to ultimately drive visitor footfall throughout the holy month. This involved creating an attractive key visual as well as a set of engaging and informative social media and digital assets.
With 99% of social media users regularly logging into their accounts via smartphones, we decided to raise the bar with an innovative vertical format that caters to the preferences of the absolute majority of the audience. The result was incredible: 16 influencers, tons of action, truly shared moments, and phones being taken over!
Yonikorn is a platform where you can sell anything, to anyone through the most engaging influencers on the planet for Zero marketing budget! The Idea of the platform is as unusual and unique as a unicorn, and it focuses on servicing “you.” So we focused on these 2 elements to come up with this awesome iconic looking logo.
We love startups! Yonikorn is an ambitious platform that connects sellers to influencers free-of-charge for the first time, and the transaction is based on performance sales. The complex mechanics and need to simplify and package them for the website users in a way that they could relate to were part of a fantastic challenge for us to take on, and we were excited to step up!
When it comes to content, a brand’s or a product’s value needs to be communicated in a creative and entertaining way. Sometimes simplicity is the best approach, yet with so much content clutter out there, a creative twist with a short message gives your content an edge. Play this video with audio, you’ll wake up!
Christmas is a time for giving, so we decided to engage with the most loyal customers who barely had any followers and treat them like big influencers. The feel-good approach got plenty of exposure and praise from the public, who saw a brand acting in an unexpected but relevant and memorable way.
Not every conscious experience has to be serious. Wellness tourism at Ras Al Khaimah comes with attitude, playfulness and beautiful scenery. We partnered up with 2 of the top international yoga influencers to explore Ras Al Khaimah and capture their experience in a mood video to further promote the destination with a focus on nature, outdoors and wellness tourism.
Riot Games’ hugely popular multiplayer online battle arena game, League of Legends, was launching their biggest competitive tournament in the Middle East. Our team provided invaluable support in planning and supervising content creation and production to make the event an enormous success.
