Expo City Farm

Dubai made international news as world leaders gathered at Expo City Dubai for a UN summit, known as COP 28, to deliver a crucial action plan to combat the growing climate crisis. To help support this initiative and align with their promise of building a sustainable future, Expo City Dubai launched Expo City Farm — an organic, farm-to-table and regenerative agricultural concept.

For this, we devised a set of social launch creatives to build hype and awareness around the new offering, a series of educational assets to inform on the different ways the farm was set to make the city greener and more fertile, and promotional posts to encourage visitors to join for the different eco-friendly seminars and workshops available.

All in all, the farm was a success and was enjoyed by a flock of visitors throughout the summit.