The Goal

To stay on their followers top-of-mind when it comes to festive treats and position SugarMoo as the most creative and engaging sweet cravings maker.

How?

By encouraging users to express their spookiest cake ideas using only emojis.

The Result

Our Halloween cake activation was a scream! Many fans jumped in with emojis to describe their dream Halloween cakes. Each day, we picked the spookiest and wackiest ideas from the comments, brought them visually to life, and shared them on our page! Tagged winners were thrilled to see their creations spotlighted on our page. And for the ultimate prize? The top cake idea was whipped up to perfection and delivered right to their door—just in time for Halloween!

Conclusion

A successful campaign that highlighted SugarMoo’s commitment to innovative marketing and solidified their position as Dubai’s leading dessert delivery service.