Now & From Everywhere Cinema Stunt

As part of their relaunch, Sky News wanted to build on the fact that they bring you the latest news on the spot and from the spot. “Now and from everywhere” was the claim of this successful campaign, but they wanted to take it further with an unconventional twist.

Our response was a cinema stunt. Right before the movie started, a live broadcast aired on the silver screen for the first time ever. The audience was taken by surprise and complained. What they did not know: the news anchor could hear and answer them live!

After uploading the stunt online, the brand doubled it’s exposure and attracted more people. There was no question, SKY NEWS did bring the news to you wherever you are.

Our team members worked on and led this project. All rights belong to the clients and agencies for which they were created.